Giving Tuesday 2020 took place on December 1 and the Book Harvest team is overwhelmed by the support we received from donors, near and far.
The GivingTuesday initiative began in 2012 as a response to the consumer-based Black Friday and Cyber Monday shopping days.
Created by the 92nd Street Y in New York City and the United Nations Foundation, it is now a formal organization dedicated to fueling generosity and helping nonprofit organizations launch holiday season giving. The movement now generates billions of dollars each year on the Tuesday after Thanksgiving.
The Triangle is filled with incredible nonprofits, all doing great work during the pandemic and beyond, and the community certainly showed up to support us this week!
Book Harvest received over $10,000 in donations on Tuesday, and several of you purchased books from our wishlist or signed up to run a book drive! We’d like to give special shout-outs to our friends at Nugget, and to alumni/ae from the Harvard-Radcliffe class of 1984 – each of these two groups ran a special campaign on our behalf. We also received a ton of social media love; thank you to the United Way of the Greater Triangle, Chapel Hill-Carrboro Chamber of Commerce, eloni, lulujr.com, and many others who gave us special mentions/retweets on their pages.
As we venture deeper into this holiday season, we are propelled by the kindness of our community. Book Harvest has been working at the forefront of the battle against literacy loss during the pandemic, and we are now seeing the lasting effects starting to arise in our youth. The crisis efforts will not cease in 2021, and with your help, we are prepared to work even harder to ensure that every child has access to books, and every parent has the support they need to create a literacy-rich home.
Thank you for showing up on Tuesday, and every day, for Book Harvest and children’s literacy.