COLUMN: Nonprofits kept North Carolina connected during the pandemic
WRAL, June 27, 2021: Nonprofits are no strangers to furthering a social cause or providing for the public benefit. But during the COVID-19 pandemic, North Carolina nonprofits of all types were asked to become another form of “essential services,” facing skyrocketing demand despite the realities of diminished donations.
With many people out of work or left out of touch due to the pandemic, and unable to support their favorite causes, local organizations and their staff had to find new ways to survive, thrive, and stay connected with their audiences, supporters, and each other.
Amid the chaos, we stepped up to provide critical resources and services, developed COVID protocols, shifted services to online spaces and worked tirelessly to respond to the changing circumstances of the pandemic.