By the time a North Carolina toddler turns 2, there’s a 40% chance they already have their own tablet. A 2025 report from Common Sense Media found that screen time at home for young children now averages about two and a half hours a day, and a growing share of it is spent on short-form video — TikTok, YouTube Shorts, the kind of clips built to be watched once and swiped past. It’s a snapshot of what childhood looks like right now, nationally.

We wanted to know what it looks like here, specifically, in North Carolina homes — and what’s standing between parents and the shared reading they say they want with their babies and children.